Authenticity is the word.
Authentic posting on Social Media is assumed superior to push market messaging for a very simple reason: We want to Trust the brands we give our money to.
View ArticlePunished By Rewards
Was reading over my Facebook feed and saw Redhead Writing post this comment lamenting over the standard practice of most BIG BUSINESS that rewards new customers while penalizing existing ones. We’ve...
View ArticleManufacturing Desire (Part 1)
Right after college one of the random jobs I picked up was sales in the computers department at Best Buy. I didn’t take much away from that job overall (sorry Best Buy, but you’ll see why after you...
View ArticleEmail Marketing Etiquette: “The Opt-In”
This morning I’m reminded of a basic principle of email marketing and etiquette: the opt-in. “Opting in” is when the recipient has given express permission to contact her via email. She has provided...
View ArticleLearning To Be Your Own Customer : 5 Tips For Putting You First
Take a look in the mirror. . . Guess what? You’re looking at your #1 customer. When was the last time you thought of yourself or treated yourself as one of your own clients? I don’t know about you, but...
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